Everything started from a great passion of photo art. I was checking a most intelligent photographers and I realized that in their works they were telling some story. Even if it was a fashion photo for some fancy magazine or it was a portrait of a person. Such greatest artists like Anna-Lou Leibovitz, Richard Avedon, Helmunt Newton and Sebastian Ribeiro Salgado - all of them were using this methodology. As you know `to tell the story` is a quintessence of the film industry as well. When I`m showing a result of our work to my customers, some of them are like - `Oh, this is a movie shoot!`. And I am really joyful to see they are happy.